https://tyksullivan.com/writing Essays and operating lessons by Tyk Sullivan: business building, brand, markets, and discipline. en-us Wed, 29 Jul 2026 12:00:00 -0400 https://tyksullivan.com/writing/push-mower-lincoln-ls-first-business https://tyksullivan.com/writing/push-mower-lincoln-ls-first-business Wed, 29 Jul 2026 12:00:00 -0400 My first company was a lawn care operation run out of a sedan in Madison, Wisconsin. It grew past 100 clients before I finished high school. The lessons still run everything I build. https://tyksullivan.com/writing/why-im-building-numen https://tyksullivan.com/writing/why-im-building-numen Wed, 29 Jul 2026 11:00:00 -0400 The supplement industry has a trust problem. Here is why I decided to build a premium supplement brand anyway — and the standard it will be held to. https://tyksullivan.com/writing/discipline-is-a-system https://tyksullivan.com/writing/discipline-is-a-system Wed, 29 Jul 2026 10:00:00 -0400 Motivation expires. Systems don't. The operating structure I use to keep training, building, and shipping when I don't feel like it.