Companies
Every company Tyk Sullivan has founded connects to the same thread: find a real customer, build the product properly, and out-execute. Current ventures first; the record behind them below.
Role: Founder & Fund Manager
Plutus Capital is a private investment firm based in Tampa, Florida, focused on financial markets and digital assets. Founded by Tyk Sullivan.
Information about Plutus Capital is general information only and is not an offer to sell or a solicitation to purchase any security or fund interest.
Role: Founder
NUMEN is a premium supplement brand built on ingredient transparency: no proprietary blends, every ingredient disclosed at its actual dose, with third-party testing planned and results published when available. Founded by Tyk Sullivan. Launching 2026. The build is documented in the writing. Visit getnumen.co.
Role: Founder
Vigor Strength is a premium lifestyle gym apparel brand: custom cut-and-sew essentials for people who train. The original line was featured on The Ellen Show. Visit vigorstrength.com.
Also
Advisor. A golf-focused vodka seltzer brand. birdiewaterspirits.com
Serves on the board of an AI-focused private equity firm that acquires companies and modernizes their operations with AI.
A TikTok Shop product test: a simple, seasonal product run to learn TikTok Shop, creator marketing, and fast product launches. magicflames.co
The record
Companies started, operated, and sold across services, apparel, marketing, and e-commerce, beginning in high school.
High-school lawn care business in Madison, WI, run out of the back seat of a Lincoln LS. A first education in pricing, scheduling, and keeping promises.
Carbon fiber phone cases, license plate covers, and accessories, founded in high school.
An independent streetwear label.
Marketing agency founded 2017. Client brands, e-commerce, and original products including the board game Goons N Gats.
Direct-to-consumer brands built and sold, including shirtsforgrins.com.
Different industries, same operating beliefs: revenue validates faster than research. Brand is a promise kept repeatedly. Distribution is half the product. The full record, including the lessons paid for in mistakes, is documented in the writing
