Insights

Operating Notes.

Lessons paid for in practice: capital, companies, performance, and perspective. Written by Tyk Sullivan. Everything publishes here first. Subscribe via RSS.

All essays

School Was Never for Me

I graduated by the grace of one merciful teacher. The building said I’d amount to nothing. Tyk Sullivan on what school actually measures, and what it misses.

Featured6 min read

Make It Easy to Say Yes

A kid quoting lawns off Google Earth beat companies with site visits. Tyk Sullivan on friction, the silent tax that costs you sales you never see.

Read5 min read

Attention Is a Skill

Focus is a skill, not a gift. Tyk Sullivan on subtraction, reps, recovery, anxiety, and the run he hates that resets his brain.

Read5 min read

The Financial System Is About to Be Rebuilt

Why Tyk Sullivan believes blockchain, tokenization, and digital assets will change how the world moves money. Personal views, not investment advice.

Read9 min read

The Investment I Only Thought I Made

He decided to invest in Angel Studios early and never checked that the payment went through. Tyk Sullivan on the most expensive unchecked box of his life.

Read5 min read

The Riches Are in the Repeat

A kid with a mower learned it first: the money is in the customer who comes back. Tyk Sullivan on kept promises, boring reliability, and retention.

Read5 min read

Everyone Thinks They're Early

FOMO is the feeling of being late dressed up as analysis. Tyk Sullivan on why the crowd is sure at the wrong time, and what missing out really costs.

Read5 min read

The Room Raises You

You don't need more willpower. You need a better room. Tyk Sullivan on the Tampa playbook for building a circle that raises your standards.

Read5 min read

How to Name a Company, From a Guy Named Tyk

His dad came home from the bar with it. Tyk Sullivan on naming companies: the drive-thru test, the findability edge, and why the promise matters more.

Read5 min read

I Watched $2 Million Become $150K

At 23 he had $2 million on the screen and a plan for eight. Tyk Sullivan on the round trip to $150K, and the exit lessons it paid for.

Read9 min read

Twenty Years of the Same Black T-Shirt

Tyk Sullivan has worn the same black t-shirt for twenty years. On uniforms, decision budgets, and pointing attention at the few things that compound.

Read5 min read

The Study Hall Alliance

You do not find a mentor by asking strangers to adopt you. Tyk Sullivan on making your obsession visible and letting allies volunteer.

Read5 min read

The Last Word Was Grace

Facing execution, Paul closed his final letter with one word. Tyk Sullivan on grace, empty chairs, and the one ledger a scorekeeper has to stop keeping.

Read7 min read

Get It in Writing

Handshake deals feel like trust and function like amnesia. Tyk Sullivan on why written agreements protect relationships, not just money.

Read5 min read

The Entrepreneur Omelet

Eating well when busy is a decisions problem, not a discipline problem. Tyk Sullivan on the ninety-second omelet and guarding the door, not the plate.

Read5 min read

Not Good, But Dominant

Tyk Sullivan played one season of football on pure strength and zero system, then quit. On talent vs. hard work, and the honest accounting of both halves.

Read5 min read

Florida Is a Wild Place

Lawns mowed in G-strings, a four-wheeler beside a Ferrari, helicopters overhead. Tyk Sullivan on the GTA energy of Florida and who it is actually for.

Read5 min read

I Was Dropshipping Before It Was a Buzzword

Tyk Sullivan ran a print-on-demand shirt site before dropshipping was a buzzword. What the model actually is, where the margin lives, and who should bother.

Read5 min read

We Broke Into the Gym

Tyk Sullivan’s first gym memory is breaking into one. On desire as the scarce input, and how to start training when the front door is wide open.

Read5 min read

Your Biggest Hater Sounds Like You

Your most dangerous critic uses your own voice. Tyk Sullivan on borrowed doubt, the two voices, and building evidence your brain cannot argue with.

Read7 min read

Why Did Jesus Have to Die on the Cross?

God did not pretend sin did not matter, and He did not leave us to pay. Tyk Sullivan on the cross: where perfect justice and perfect love meet.

Read7 min read

Jesus Did Not Stand Fifty Paces Away

Jesus could have healed from a distance. He touched the man first. Tyk Sullivan on the miracle inside the miracle: grace moves toward the mess.

Read6 min read